Saba Fit, the campaign that encourages young people to reduce the risks of childhood obesity by drinking water, regular movement and eating healthily, recently put up billboards island-wide. The campaign was launched in February, and consists primarily of promotional campaign videos featuring local youth advocating either of the three Saba Fit themes and activities in collaboration with other local organisations.
The billboards incorporate pictures of past events and include partner logos. The installation of the billboards coincides with the start of the new school year and serve to welcome young pupils back to a health-conscious and physically active year. This reports The Daily Herald.